CALVIN LAI

  • Copywriter
  • NYC

I’ve been on a 15+ year journey teaming up with agencies and brands to tell their stories and grow their businesses. My wheelhouse is unearthing simple human truths, mastering the brand voice, crafting memorable ideas, presenting to clients and cultivating young talent. Along the way, my teams have made their mark with all kinds of brands…

:: Raised the brand signal for AT&T Wireless.
:: Quenched Propel Water’s thirst for social engagement.
:: Shifted Ram’s commercial vehicle division into a higher gear.
:: Partnered with the NYPD to save more lives.
:: Made rewards cards more rewarding for Citi.
:: Got NASCAR back on track.
:: Helped The Doe Fund to turn homelessness into hope.

Brands: Destination Canada, Ram, Morgan Stanley, Spectrum, Alcatel, Mixxtail, Optimum, Propel Water, NBCUniversal, Arctix, Hunter Fans, Life Fitness, The Doe Fund, AT&T, Central Park Conservancy, Cingular, Citi, HP, NYPD, Rolls-Royce, AT&T Wireless, New York Public Library, Ban Deodorant, Excedrin, Family Violence Prevention Fund, Lorillard’s Teen Anti-Smoking Campaign, Lycos, Verizon Wireless, BusinessWeek, CMT, TNN, CIT Group, Primestar Satellite TV, EAB, Camel, Goldman Sachs, Wit Capital.

Agencies: Fathom Communications, Wunderman, Ogilvy, Bozell, Adler Boschetto Peebles, Mezzina/Brown.

Disciplines: Digital, Social, Experiential, Environmental, Direct, Traditional, Retail, CRM, B2B, Brand Identity.