CALVIN LAI

  • Copywriter
  • NYC

I’ve been on a 15+ year journey teaming up with agencies and brands to tell their stories and grow their businesses. My wheelhouse is unearthing simple human truths, mastering the brand voice, crafting memorable ideas, presenting to clients and cultivating young talent. Along the way, my teams have made their mark with all kinds of brands…

:: Raised the brand signal for AT&T Wireless.
:: Quenched Propel Water’s thirst for social engagement.
:: Shifted Ram’s commercial vehicle division into a higher gear.
:: Partnered with the NYPD to save more lives.
:: Made rewards cards more rewarding for Citi.
:: Got NASCAR back on track.
:: Helped The Doe Fund to turn homelessness into hope.

Brands: Alcatel, Arctix, AT&T, Ban Deodorant, BusinessWeek, Camel, Central Park Conservancy, Cingular, CIT Group, Citi, CMT, Destination Canada, The Doe Fund, EAB, Excedrin, Family Violence Prevention Fund, Goldman Sachs, HP, Hunter Fans, Life Fitness, Lycos, Mixxtail, Morgan Stanley, NBCUniversal, New York Public Library, NYPD, Optimum, Primestar Satellite TV, Propel Water, Ram, Rolls-Royce, Spectrum, TNN, Verizon Wireless, Wit Capital.

Agencies: Adler Boschetto Peebles, Bozell, Fathom Communications, Mezzina/Brown, Ogilvy, Wunderman.

Disciplines: Digital, Social, Direct, Traditional, Retail, CRM, B2B, Brand Identity, Experiential.