AT&T WIRELESS "mLife"

Campaign Launch / Retail / Sponsorships / Print / Radio
Agency: Ogilvy New York
Role: Copywriter

Upon winning the $500+ million AT&T Wireless account, our team moved fast to help the telecom giant grow their mobile business. We boosted their brand recognition with the “mLife” campaign by over 50% through smart retail advertising and sponsorship initiatives, and surpassed our clients' customer acquisition goals by 9% in the first year.

Print ad

Print ad

Print ad

Rolling Stones concert series sponsorship ad

“Game Playing” radio spot

“Dog Therapist” radio spot

“Camping Trip” radio spot

Phoenix Suns sponsorship radio spot