Campaign Launch / Print
Agency: Adler Boschetto Peebles & Partners
Role: Copywriter

In the wake of NASCAR’s steady decline in television viewership, my team repositioned the sport’s primary television carrier, switching the fan’s point of view from the outside to the inside. We bolstered TNN’s live viewership with a national campaign that helped spark NASCAR’s resurgence as the fastest growing sport in America.

Daytona 500 print ad

Jiffy Lube 300 print ad

Pepsi 400 print ad