NYPD "Suicide Hotline"

Campaign Launch / Print
Agency: Wunderman New York
Role: Copywriter

The NYPD came to our team with a serious challenge: help reverse the alarming increase in cop suicides. We responded by developing a poster series that canvased precincts around the city with jarring imagery and statistics to help bring attention to the issue. The work enabled our agency to win additional assignments from the NYPD.

Poster

Poster