EAB "Straight Talk"

Campaign Launch / TV
Agency: Adler Boschetto Peebles & Partners
Role: Copywriter

To help reposition EAB among smooth-talking banks in the region, our agency honed in on an insight that’s relevant to all New Yorkers, including our clients: Trust is built on straightforward, honest communication. Three storyboards later, the “Straight Talk” brand TV campaign was born.

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