Small Business TV spot
Omni Brand TV spot
Retail Banking TV spot
Campaign Launch / TV
Agency: Adler Boschetto Peebles & Partners
To help reposition EAB among smooth-talking banks in the region, our agency honed in on an insight that’s relevant to all New Yorkers, including our clients: Trust is built on straightforward, honest communication. Three storyboards later, the “Straight Talk” brand TV campaign was born.