CITI "Live Richly"

Campaign Extension / DRTV / Print / Out-of-Home / DM / Collateral
Agency: Wunderman New York
Role: Copywriter

While working on Citi’s longstanding “Live Richly” campaign across all direct channels, our multi-disciplinary team helped our clients surpass acquisition goals for multiple products within their rewards card portfolio.

PremierPass Card – DRTV spot

PremierPass Card – print ad

Platinum Select Card – print ad

Platinum Select Card – print ad

PremierPass Card – airport diorama

PremierPass Card – brochure (cover)

PremierPass Card – brochure (inside spread)

Dividend Card – welcome guide (cover)

Dividend Card – welcome guide (inside spread)

Dividend Card – welcome guide (inside spread)

Dividend Card – welcome guide (inside spread)

Dividend Card – welcome guide (inside spread)

Dividend Card – welcome guide (inside spread)