CAMEL "85th Anniversary"

Campaign Extension / Collateral / Retail
Agency: Mezzina/Brown
Role: Copywriter

It’s not often that a client asks you to write a book. But that’s exactly what Camel wanted. The legendary tobacco brand was looking for a published piece to highlight its rich 85-year history in style and simultaneously move their premium collectibles off the shelf to build loyalty. Our solution brought the brand’s evolution to life across multiple eras and depicted the collectibles as keepsakes of the larger Camel story.