ROLLS-ROYCE "Drive to Perfection"
Campaign Tactic / DM / Non-Traditional
Agency: Wunderman New York
Our agency was tasked with helping Rolls-Royce to reclaim the Phantom’s market share in the cutthroat luxury sedan category among high net worth individuals. My partner and I took one look at the bonnet ornament on the hood – The Spirit of Ecstasy – and never looked back. Our solution: send these overachievers the Rolls-Royce “Drive to Perfection” Award, a personalized trophy featuring the iconic Spirit of Ecstasy and a list of accomplishments representing each recipient’s own drive to perfection. The trophy accompanies a personal invitation for an exclusive test drive.