PROPEL WATER "Real Workouts"

Campaign Launch / Social / Print / Promotions
Agency: Fathom Communications
Role: Copywriter

To position Propel Water as the one true workout water, our agency developed the “Real Workouts, Real People” campaign for this PepsiCo challenger brand. We hired brand ambassadors instead of models, struck an indelible chord with our audience and boosted Propel’s social engagement by 92%.

Social campaign highlights video

Facebook page

Facebook “Brand Ambassadors” app

Facebook “Brand Ambassadors” app interior

Facebook “Gunnar Peterson” app

Facebook post

Facebook post

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