Social campaign highlights video
Facebook “Brand Ambassadors” app
Facebook “Brand Ambassadors” app interior
Facebook “Gunnar Peterson” app
Campaign Launch / Social / Print / Promotions
Agency: Fathom Communications
To position Propel Water as the one true workout water, our agency developed the “Real Workouts, Real People” campaign for this PepsiCo challenger brand. We hired brand ambassadors instead of models, struck an indelible chord with our audience and boosted Propel’s social engagement by 92%.