ARCTIX "Tailgate Season"

Brand Launch / Digital / Social / Out-of-Home
Agency: Fathom Communications
Role: Copywriter

Ski apparel brand Arctix turned to my agency to help with the launch of a breakthrough sub-brand: Tailgate Pants. With two beer holsters and a bottle opener, the product demanded a bold, yet playful messaging architecture for a new website, social media platforms and outdoor ads.

Website – homepage

Website – product page

Website – product page

Facebook cover – NFL conference playoffs

Outdoor billboard

Outdoor billboard