LIFE FITNESS "InMovement"

Brand Launch / Digital / Social / Mobile / Environmental / Collateral
Agency: Fathom Communications
Role: Copywriter

Renowned gym equipment brand Life Fitness engaged our team to help them launch a new company called InMovement. Its mission is to increase productivity and morale in workplaces across the country and promote healthy lifestyles by encouraging employees to move more. We created social content, collateral pieces and a comprehensive customer kit featuring environmental displays, print collateral, a rewards app, desk drops and premiums.

Sizzle video

Facebook posts

InMovement mobile app

Office environmental display

Elevator signage

Lenticular (from sitting position)

Lenticular (from standing position)

Stairwell ledge graphics

Pop-up collateral – front & back cover

Pop-up collateral – inside spread

Earbuds premium

Desk calendar premium

Spinner toy