HUNTER FANS "John Hunter"

Campaign Launch / Digital / Social / Video / Point of Sale / Promotions
Agency: Fathom Communications
Role: Copywriter

Hunter Fan Company wanted to celebrate its rich heritage, use it as a brand differentiator and disrupt the ceiling fan category. My agency’s pitch-winning idea: Bring founder John Hunter back from the 19th century and set him loose to espouse his love of Hunter. The campaign more than doubled the brand’s historical social engagement measures, and included everything from product launches to social contests.

Landing page – bio

Landing page – about

Facebook sweeps

Living room makeover video

Patio makeover video

DIY social video

SIMPLEconnect launch banner campaign

Facebook & Twitter – Superbowl posts

Facebook – seasonal posts

Blog content

POS floor decal

Sales rep name tags

POS end cap display