WIT CAPITAL "Now Open"

Brand Launch / Print
Agency: Mezzina/Brown
Role: Copywriter

One of my first ad assignments was to help Wit Capital launch an online brokerage that gives the general public unprecedented access to IPOs and venture capital funds. “The market is now open” became our campaign’s tagline and rallying cry for a new breed of individual investors.

IPO print ad

Venture capital print ad

IPO print ad