ALCATEL "Idol 4S Launch"

Campaign Extension / Product Launch / Video
Agency: Fathom Communications
Role: Copywriter

With the iPhone and Samsung Galaxy firmly out on top in the smartphone category, this challenger brand needed to wow more than just consumers. Alcatel needed to engage the media with a powerful sizzle video for the launch of the Idol 4S. I was brought on to make sure the copy was up to snuff and prove that the Idol 4S was up for the challenge.