RAM "All Business Test Drive"

Campaign Launch / Digital Content / Video / Collateral
Agency: Fathom Communications
Role: Creative Lead, Copywriter

When you’re busy running a business, there’s no time to shop for a new vehicle, let alone visit a dealership. To overcome this challenge, we brought the Ram ProMaster to business owners for the ultimate test drive and created a mini-documentary series to tell their story in the digital space with Escape Velocity Content. The work quickly garnered rave reviews at Fiat Chrysler all the way up to the board room and triggered a nationwide dealership program. My role included crafting the identity, interviewing businesses and writing copy.

Teaser video

Andrew’s Honey

Veestro

Pest at Rest

Digital Film Studios

Dealership test drive kit