Campaign Launch / Branded Content / Social / Video
Agency: Fathom Communications
Role: Creative Lead
Traditional tourism campaigns don’t cut it anymore. So my team developed and pitched a values-based campaign to our Destination Canada clients. To get them on board, we identified compelling storylines that unearthed the true essence of Canada, recommended a non-traditional media spend and sold through a branded content partnership with the super-talented folks at Great Big Story. The campaign generated well over 1 million views in just the first two weeks.