OPTIMUM "WiFive"

Campaign Launch / Digital / Outdoor / DM / Print
Agency: Fathom Communications
Role: Creative Lead, Copywriter

Cable-internet-phone companies are all pretty much the same. But Optimum had two things going for it that its main competitor Verizon FiOS didn’t: a growing network of over 1 million WiFi hotspots and legit local presence. My team created a campaign that highlighted both: Optimum WiFive. By asking subscribers what their top five local hotspots were, we devised a smart, simple way to celebrate the Tri-State’s largest WiFi network, boost retention rates and drive acquisition.

Print ad

Digital tactics

Interactive outdoor display

Direct mail